Why, after all the testimonials, in small print, does it say 'results are not typical'?

Originally from ticket #1778.

If you follow the program exactly as designed, would you not get the same results? Or have the people in the testimonials worked out more or eaten less? What would be the variables?

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Those are all great questions.

There are a number of factors that will impact the results you get. They include, but are not limited to:

1) Keeping your calories at, or lower than the target calories suggested in the program.
2) The intensity of your training and how well you perform the exercises.
3) Your genetics - some people can simply lose more fat, or can build more muscle than others due to genetic predisposition.
4) Your training status - i.e. beginners may experience more dramatic gains in strength etc.
5) Your body fat status - those with more body fat may lose more fat as a percentage of their total body weight.

If you really nail #1 and #2, most men should be able to lose 1-2lb of fat per week (with some who lose slightly more, or less) and women usually lose a bit less at around 0.5lb to 1.5lb. An even better way to think about it is in terms of percentage of body weight, so 0.5% to 1.0% of fat loss as a percentage of body weight is a reasonable pace. So whether you are on the high end, or low end of these estimations is based on the aforementioned factors.

Finally, regarding the "results may vary" and "results not typical' language,  

1) We've been advised by legal council and even Google reps that we should include this wording.

2) Some people may buy the program and only follow some parts of it, not the whole thing. As I've seen through feedback, the vast majority of people who follow the program closely are happy with the results they get.

Hope that is helpful and thanks again for the questions!

Best,
Marc

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Marc Perry
BuiltLean Support

Disclaimer: This message is in no way intended as medical counseling or medical advice. Please consult your doctor before starting any new exercise, or nutrition program.

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